Video Marketing Blog

Archive for the ‘Video Marketing Tips’ Category

What is Video Distribution?

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Some businesses new to video marketing often wonder what video distribution is, and how it can benefit them.

Video distribution is the process of distributing online videos to various video and social media portals. They are websites such as Facebook, YouTube, Myspace, Vimeo, LinkedIn, etc.

There are numerous video and social media sites on the internet. With traffic on YouTube, Facebook, and Myspace in the billions worldwide. There is a need for businesses to interact with consumers on these video channels. It’s one thing to have a video, but if it’s not properly optimized or distributed, then nobody is going to see or find out about it. Your potential customers could be seeing your competitor’s videos if your product or service doesn’t show in a search result. This is why it’s important to utilize a video distribution strategy for your business.

Zero One Entertainment offers affordable video distribution services. These services are tailored for businesses who already have videos. If you don’t have a video, see our video marketing services which includes the creation of an online video.

What is Video Marketing?

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Some of our clients ask us, what exactly is video marketing?

Video marketing is the process of marketing and promoting a video on the internet. Think of it like an internet marketing campaign. It’s a tactic used to promote your business, product, or service with.

There are many reasons why businesses should see how video marketing should fit within their overall online marketing budget. Video marketing is an affordable way to showcase to your target audience information about your business.

Video marketing has an immediate benefit to your product or service. People trust businesses that have online videos. With over 2 billion views on YouTube, and given the fact that over 70& of online consumers watch online videos every month, video marketing is getting more popular and more businesses are investing in a video marketing strategy.

Zero One Entertainment can help your business with an online marketing strategy using your online videos. If you don’t have a video, see how our video marketing services can help you. Or if you already have videos, our video distribution services may benefit you.

How Video SEO can improve your Online Video

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Having an online video is one thing, but does your business properly invest in a video tagging and vSEO strategy? SEO stands for search engine optimization. And Video SEO is the process of optimizing your online videos so it can be found in the search engines.

When you create an online video on YouTube or any other video portal, adding SEO optimized tags, titles, and descriptions can help people find your video. Did you know according to Forrester research a video search result is 53 times more likely to result in a first page listing in Google?

Here are some Video SEO tips:
1) Have a clear concise title that describes your business
2) Do proper keyword research so you know what keywords and descriptions to use in your video. If you are putting keywords, and descriptions in your videos that people aren’t searching for, then nobody is going to find your videos.
3) Always tag your videos with at least 5 tags that identify your business and/or service. Utilize typos/variants of your brand name.

Now when people search for your video, they will be able to find your video. Zero One Entertainment offers free Video SEO services as part of our video marketing services, and video distribution services. Whether if you have 1 or more videos, we can help your company get found in the search engines and on the various video portals. If your looking for only video SEO services for existing videos, we offer ala carte video SEO services as well.

How YouTube Marketing Can Help Your Business

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Did you know more than 70% of online consumers watch online video every month? And that over 2 billion videos are accessed on YouTube from around the world? YouTube is transforming how businesses engage with their customers.

It’s now possible to promote your specific video on YouTube to people searching for your specific product or service. Imagine having a cupcake recipe video, and your video showing up #1 for everyone searching for cupcake recipe. You can do this, plus you can target customers based on demographics and more. This highly targeted YouTube marketing campaign is called a YouTube promoted videos campaign.

Watch this video to see how a YouTube promoted video campaign can help you:

Zero One Entertainment offers affordable YouTube marketing to any small business wishing to promote their videos on YouTube. This service is a perfect complement to our video marketing services. Contact us to see how we can improve your results in YouTube.